Meet Juliet Akpan

Why I started Juliesare

I wanted to make beauty content that gives the product enough attention: the texture, the application, the routine, and what it is actually like to use.

That became Juliesare Beauty Hub. A brand sends the product and the brief, we agree what needs to be communicated, and I make the content from Uyo and deliver it online.

How I work

I use the product for an agreed period before I film the final concept. It tells me what I can show clearly, and what questions I need to settle with the brand first.

I film short-form content with my own lighting, tripod, props and mobile setup. I keep the product visible, keep the steps easy to follow, and deliver the files and the usage rights listed in the agreement.

What I am trying to do

My aim is to make skincare content that is clear and credible, that helps people understand how a product is used, and that gives beauty teams creative they can actually run.

Longer term, I want Juliesare to be a creator a beauty team trusts for thoughtful product content, made in Nigeria for audiences anywhere.

What I hold to

• Real use. The product gets an agreed period of use before I make content about the experience.
• Clarity. The product, the message, the deliverables and the usage terms are easy to understand.
• Responsible communication. I use approved claims, and I raise a concern before anything is published rather than after.
• Reliability. Dates and deliverables are confirmed in writing, and I say so when something changes.
• Creative care. The hook, the product shots, the lighting and the pacing are what hold a viewer, so they get attention.
• Respect for the audience. Nobody watching should be misled about my experience or my relationship with a brand.

Based in Nigeria, available to teams anywhere

Juliesare Beauty Hub is registered in Nigeria as RC 9802064 and runs from Uyo. Products can be shipped once a project is confirmed, and the planning, the approvals and the file delivery all happen online.